Section reference
Every section in the theme, documented setting by setting. 1335 settings across 51 sections, generated directly from the theme's own schemas — so this page cannot drift out of date without the build noticing.
- Sections
- 51
- Merchant-addable
- 39
- Settings
- 1335
- Theme blocks
- 10
Evidence and proof
Structured places to put the substance behind a claim. The reason the theme exists.
- Before after comparison Image comparison with a draggable divider, driven by a native range input — so it also works with arrow keys and is announced properly to assistive technology. Up to three comparisons.
- Benefits and suitability What the product does and who it is for, side by side: a numbered benefit path and a profile card of skin types, features, finish, and routine, beside an image you can shape and place. Both lists read Shopify category attributes per product, with blocks as the fallback.
- Evidence cards A per-product fact ledger — concentration, pH, patch-test result, whatever your category cares about — with an add-to-bag bar attached to each card. Up to eight products.
- Formula comparison A comparison across up to four products, measured on rows you define — strength, texture, frequency, pairing, or anything else. On a product template it leads with the product being viewed and lets the customer choose what to compare it against.
- Ingredient atlas An ingredient library with a tabbed index and detailed stories. Product data mode matches each product’s declared ingredients to the blocks on its template; the home page shows a preview of five ingredients by default.
- Proof ledger A list of documents backing your claims — assay reports, stability testing, allergen panels — each with a title, date, and an honest provenance label distinguishing third-party verification from internal testing.
- Protocol timeline A diagram of your routine, split by cadence — a daily ritual, a weekly reset, however many you run. Each card is a phase you write once, and the cards are identical on every product page. The only thing that changes per product is a badge marking the phase the product being viewed occupies, and which cadence opens first.
Product page
Two complete product architectures, plus the sections that support them.
- Product chapters The editorial product layout. The page reads top to bottom as a narrative with media chapters, while the buying column stays pinned alongside rather than buried below. Includes formula notes.
- Product dossier Grouped disclosures for specifications, usage, ingredients, and shipping. Panels animate to their measured height on open and close, so the page does not snap. Up to 14 groups.
- Product reviews An app block surface for a review app, plus a ratings summary that appears only when rating data exists on the product.
- Product stage The buying-first product layout: gallery on one side, buying column on the other, both pinned as the page scrolls. Twenty-four block types build the buying column, including app blocks.
- Related products Shopify's product recommendations plus manually curated complementary products, with quick add inline.
Collection and discovery
Filtering, sorting, and the routes customers take into the catalog.
- Collection banner Split hero carrying the collection title, description, and image, with focal-point aware cropping.
- Collection categories Tab-style navigation between related collections, for catalogs organized into families.
- Collection list A grid of collections with featured images, overlays, and typography controls. Twenty-seven settings across eight groups.
- Shop by concern An editorial index of up to six entry points organized by the problem a shopper wants to solve rather than by product type. Each concern is an ordinary link to a collection, a page, or any URL. It does not ask questions or recommend anything.
- Featured collection Products from one Shopify collection, shown as a shelf, a grid, or an editorial spotlight. Mobile has its own layout, and the cards share the theme’s global product card and variant settings.
- Product grid The collection page workhorse: faceted filtering, sorting, a filter drawer on small screens, a price range control, quick view, and pagination. The popup is configured globally in Theme settings → Quick view.
- Shop the ritual One lifestyle photograph with a numbered marker pinned over each product in it. Choosing a marker, or the matching step in the list beside it, swaps a purchase panel for that product, so a flat-lay becomes the shopping surface for the whole set.
Storytelling and editorial
The building blocks for everything that is not a product listing.
- Hero banner The page-opening hero. Each Hero scene block is one full-width scene with its own media, copy, and buttons — add a second scene and the section becomes a slideshow.
- Image story An editorial image and copy pairing with layered composition. Content is assembled from small blocks — eyebrow, heading, text, detail, button — in a content folio.
- Media with text split Pair images or muted, looping Shopify-hosted video with editorial copy in split, overlay, or collage layouts.
- Multiple columns A flexible column grid for features, steps, or highlights. Each column block has five settings.
- Rich text A fixed editorial composition: eyebrow, heading, body text, and a link, with an optional image beside the copy.
- Testimonial carousel Customer quotes in a carousel with a pause control, up to ten testimonials.
- Layered video and text A full-bleed background film with an opaque content panel and a second portrait film layered across both. Copy lives in section settings; buttons are blocks.
- Brand film A single campaign film with optional overlay copy and a real pause control. Falls back to an image when no video is selected.
Conversion and support
Sections that answer objections and capture intent.
- Breadcrumbs A structured navigation trail for deep catalog pages.
- FAQ An accessible accordion with measured-height open and close animation. Each question block carries a question and an answer.
- Icon list A compact band of up to four reassurance points, each with an icon, a short heading, and a line of description, under a heading of its own.
- Newsletter A split editorial signup card wired to Shopify customer capture, with optional topic blocks.
- Routine builder Tabbed routines — Morning, Evening, Weekly — each sequencing products into numbered steps with usage guidance. Steps take their product from a picker you fill in, or from the complementary list of the product being viewed, so one template can serve a whole catalog.
Global
Header, footer, and utility sections that appear on every page.
- Announcement bar A message bar above the header with optional icons, links, scheduling, automatic rotation, navigation, and shopper dismissal. Up to 12 messages.
- Custom liquid An escape hatch for merchants who need to drop in their own markup or Liquid.
- Footer Column-based footer built from Brand, Menu, Newsletter, Contact, and Brand information blocks.
- Header Configurable Studio bar and Split dock header designs with responsive navigation, search, cart, multi-level menus, localization, and optional menu promotions.
- Subfooter The legal strip below the footer: copyright, legal links, payment icons, and the country, currency, and language selectors.
Template sections
Sections bound to a specific template. Not addable from the editor — they are already there.
- 404 page The not-found page: a clear message, a search field, and a route home.
- Article The blog article template: title, publish date, content, and paginated comments with success and error handling.
- Blog The blog index: article cards with linked titles, images, and excerpts, with pagination.
- Cart page The cart page: line items with options and unit prices, quantity controls, cart notes, discounts, the tax note, and accelerated checkout.
- Page The standard page template, rendering page title and content.
- Password page The password page shown while the store is locked: logo or shop name, your password message, the password form, and an optional newsletter signup.
- Predictive search results The live results panel that appears as a customer types in the search field. Has no settings — it inherits from the header and the search template.
- Quick view purchase The purchase panel rendered automatically inside quick view, including featured collections and collection product grids. It has no settings of its own; the shared controls live in Theme settings → Quick view.
- Search results Search results across products, articles, and pages, with a no-results message and pagination.